GLOBAL SALES

+7.8%

GLOBAL SALES AT
JANUARY 31, 2017
(IN CA$ MILLIONS)

1,473.9

SKI-DOO BRAND WORLDWIDE RANKING

nº1

SHARE OF GLOBAL SNOWMOBILE SALES IN NORTH AMERICA

82%

SKI-DOO:
WORLDWIDE MARKET SHARE RECORD FOR THE 2015-2016 SEASON
GLOBAL SNOWMOBILE INDUSTRY GROWTH

Down 14% from season 2015
Down 6% CAGR
from season 2013

KEY MODELS UNDER TWO BRAND NAMES, SKI-DOO AND LYNX

98

logo-skidoo-lynx-seadoo

Awards

Good Design
SEA-DOO GTX LIMITED 300

Internation Design Excellence Award (IDEA)
SEA-DOO SPARK

10 press awards, including:
2 Snowmobile of the year awards
SKI-DOO MXZ X 850 E-TEC sled

Red Dot
SEA-DOO GTX LIMITED 300

REVolution

In February 2016, BRP made a major statement in the snowmobile industry by introducing the REV Gen4, a new generation of the REV platform, the chassis that helped propel the Ski-Doo brand to #1 back in 2003.

For the first time in almost 20 years, BRP designed a new platform and a new engine at the same time to deliver an incredible consumer experience. BRP engineers and designers followed its modularity approach in designing this vehicle, improving efficiency in our plants.

On the Lynx side, BRP introduced the Commander Grand Tourer model, a touring version of one of Europe’s best-selling snowmobiles since its launch in 2009.

With a strong line-up and the agility of the team in launching sales programs to counter adverse snow conditions, the Ski-Doo brand ended the 2015-16 season by gaining market share and achieving its highest level since the industry began recording.

SEA-DOO BRAND WORLDWIDE RANKING

nº1

GLOBAL WATERCRAFT INDUSTRY GROWTH

+ 10% from season 2015
+ 12% CAGR
from season 2013

SEA-DOO:
WORLDWIDE MARKET SHARE RECORD FOR THE  2016 SEASON
MODELS UNDER THE SEA-DOO BRAND

24

Record market share

The Sea-Doo brand had another strong season in 2016 with an increase in retail sales, growing its market share for a sixth consecutive season to a record market share position.

The Sea-Doo Spark model has significantly contributed to the industry growth observed since its introduction in 2013. The growth in 2016 was driven by both the entry-level Sea-Doo Spark PWC and the traditional models, including the 300-hp watercraft introduced in 2015.

The 2017 Sea-Doo line-up unveiled a new engine in the fuel-efficient Rotax Advanced Combustion Efficiency (ACE) line and a new way to play on the water with the Sea-Doo Spark TRIXX PWC. Of particular note, the Spark TRIXX watercraft comes equipped with numerous innovations that help riders perform tricks like a pro.